Talking ‘bout Generation Z
We’re all accustomed to hearing about how Millennials are reshaping the travel industry. The evolution of technology, rise of visual social media […]
Snapchat IPO: much ado about nothing much?
Snapchat has managed to maintain its reputation as the innovative new social media kid on the block for a while now. Younger […]
Top 2017 trends to watch
Marketing never slows down. No matter which tool dominated the landscape last year, you can be guaranteed that new trends will take […]
Close up: how Instagram Stories can help your brand
Back in August, Instagram launched Stories, which allows users to post 24-hour photo and video slideshows that disappear, similarly to Snapchat Stories. […]
4 Reasons Your Email Marketing Efforts Are Failing (and how to Fix it)
Social media has, without a doubt, become the go-to marketing channel for travel and tourism brands in 2016. Naturally so. It’s a […]
The True Extent of Online Ad fraud
Half of all online ads are never seen by a human. The culprit? Organised crime…and it’s costing the industry $7.2 billion a […]
Influencer Marketing: An Exciting Way To Grow Your Travel Brand
Influencer marketing has existed for decades. Using celebrity endorsements to improve brand image and revenues is commonplace. But influencers aren’t just celebrities. […]
Snapchat – Opportunities for Tourism and Travel Brands
While travel brands have been using social media channels such as Facebook and Instagram for a while now with great success, this […]
Content Marketing Best Practices for Travel and Tourism Brands
In today’s digital age, content marketing is an essential tool to have in your overall marketing strategy; this is especially true for […]