Gain a competitive edge with generative AI training for travel, tourism and hospitality professionals
Unlock the full potential of AI to transform your business. Learn innovative techniques to improve efficiency, save time, and deliver exceptional experiences for guests and travellers, while driving bookings and staying ahead of industry trends.
Generative AI Training
Specifically designed for the travel, tourism, and hospitality industries, this instructor-led training dives deep into how Artificial Intelligence can revolutionize key business functions. From delivering hyper-personalized guest experiences to optimizing marketing campaigns and unlocking valuable business insights, our comprehensive program equips you to leverage the latest AI tools and techniques. Gain the skills to predict traveler preferences, scale content creation, and enhance customer service, positioning your business ahead in a competitive industry.
What you will learn
- Understand the generative AI landscape and its impact on marketing, customer service, sales, operations, and beyond, including advancements in AI tools and models.
- Discover how AI is revolutionising the travel and hospitality sectors through real-world case studies from leading brands, and explore its role in sustainable travel initiatives.
- Explore travel and hospitality-focused use cases, including personalising visitor experiences, enhancing guest satisfaction, predicting tourism and hospitality trends and creating travel inspiration through AI-powered marketing campaigns.
- Understand how AI can hyper-personalise the traveller experience to enhance customer satisfaction and drive loyalty.
- Master the art of prompting and learn the latest techniques to effectively communicate with AI tools for optimal results.
- Understand which LLM model is better for specific tasks, with a focus on tools like ChatGPT and its API for integrating AI into business workflows.
- Harness the power of AI for data analysis and gain valuable business insights, including predictive analysis, customer behaviour analysis, and identifying preferences and trends, while learning how to use these tools with data privacy and security in mind.
- Explore and gain hands-on experience with popular AI tools, including: ChatGPT+, Google Gemini, Perplexity, Claude, DALL-E and AI features across email, social media, SEO, creative development, and more.
- Learn how to use ChatGPT Canvas, create Custom GPTs, and explore the GPT Store to unlock advanced AI capabilities.
- Use AI to create compelling content across blogs, social media, newsletters, and websites.
- Discover AI use cases across key marketing channels, such as: Social media, email marketing, advertising, and SEO
- Understand which LLM model is better for specific tasks, with a focus on tools like ChatGPT and its API for integrating AI into business workflows.
- Explore AI applications in other areas, including Website optimisation, customer service and public relations, operations and sales.
- Embrace AI-powered creativity and learn how to integrate it alongside human creativity for innovative marketing solutions.
- Learn how to develop a practical roadmap for getting started with AI in your organisation, including pilot projects and implementation methodology.
- Understand the legal and ethical considerations surrounding the use of AI in marketing and business decision-making.
Key Features of Our Generative AI Training
Our 3-hour interactive training is designed to provide practical knowledge and actionable skills tailored for professionals in the tourism, travel, and hospitality sectors.
We offer:
- Flexible Scheduling
Select a date and time that suits you and your team’s needs. - Virtual Delivery
Conducted live via Zoom for convenience and accessibility. - In-Person Training Option
Available upon request, delivered at your location for an additional fee. - Hands-On Learning
Experience real-world examples, live demonstrations, and interactive exercises. - Certificate of Completion
Recognise your achievement with a personalised certificate. - Post-Training Materials
Receive resources to revisit and reinforce what you’ve learned. - Customisation Options
Tailor the training to meet your specific business needs for an additional fee. - Optional Follow-Up Consultation
Add a dedicated consultation session post-training to address specific goals or challenges (available at extra cost).
Request a Personalised Training Quote
Who should attend?
Business Owners, Marketers, Communications Managers, Project Managers, Customer Service, Sales Professionals, and anyone within the tourism, travel or hospitality sector interested in leveraging AI for business or personal growth.
Whether you’re a beginner in AI or have experience using some AI tools, our training session is designed to give you hands-on experience along with clear and actionable insights to implement AI.
Unlock Your Potential with AI Expertise
Advance and diversify your career: Enhance your employability with AI proficiency, paving the way for new roles and responsibilities, while expanding your skill set to contribute effectively to multidisciplinary projects.
Drive innovation and efficiency: Become an advocate for AI within your workplace, using technology to streamline tasks, improve decision-making, and lead innovative initiatives that set new performance standards.
Solve complex problems creatively: Apply AI to approach and solve complex challenges with innovative solutions, enhancing your reputation as a critical thinker and problem-solver.
Grow your professional network: Forge valuable connections by engaging with a community of AI experts and enthusiasts, which can lead to collaborative opportunities and career growth.
Stay agile and informed: Maintain a competitive edge in a dynamic job market by mastering AI, a field that continuously evolves, ensuring your expertise remains at the forefront of industry trends.
Why train with Digital Dialog?
Exclusive industry focus: Tailored specifically for travel, tourism and hospitality, our training addresses the unique challenges and opportunities within your sector. You will learn from real world case studies, scenarios and hands-on examples specific to these sectors.
Unmatched expertise: Benefit from our combined experience in AI and travel marketing specifically within tourism, travel, and hospitality, ensuring you’re learning from the best in the business. We’ve been working across these sectors for over a decade.
Going beyond tools: Our approach to AI training sets us apart from the countless offerings available. For us, AI is not just a collection of tools—it’s a transformative force for business growth. While many courses focus on specific skills like prompting ChatGPT, generating blog posts, or crafting emails, we believe these are just the starting point.
In our training program, we cover these essential skills in depth, including prompting techniques and creating engaging content for blogs and social media. However, we take it further by focusing on how AI fits into a broader business strategy. Our curriculum equips you not only with the ability to use AI tools effectively but also with the expertise to integrate them seamlessly into a cohesive strategy.
You’ll learn to identify AI opportunities, create an implementation roadmap, and take the practical steps needed to turn those opportunities into measurable results for your business.
Strategic transformation: Beyond tool adoption, understand how AI can fundamentally transform your marketing strategies, customer experiences, and operational efficiencies.
Your Trainer: Manu Kastia
Manu is a key strategist and founder at Digital Dialog, a generative AI consultancy and agency with extensive experience working within the travel, tourism and hospitality sectors. With an extensive background that spans technology, digital advertising, strategy and media buying, Manu has led several successful projects for brands including Switzerland Tourism, British Airways, Eurostar, Experience Oxfordshire, and Tourism Ireland, among others.
Manu’s passion for leveraging AI for business has positioned him as a sought-after speaker at industry events and a trusted consultant for organisations, guiding them through the intricacies of digital innovation and efficiency. Manu has played a pivotal role in advancing AI knowledge through training sessions and strategy consulting, empowering travel and hospitality sector professionals to harness AI for transformative business growth and operational efficiency.
Connect with Manu on Linkedin
Frequently Asked Questions
This training is designed for professionals in the tourism, travel, and hospitality industries, including but not limited to marketers and business owners, who aim to leverage AI to enhance their marketing strategies and operational efficiency.
No, prior experience with AI is not required. Our training is structured to cater to both beginners and those with some experience in AI, providing valuable insights and strategies that can be applied at various levels of expertise.
Our training is tailored to the unique needs and opportunities of the tourism, travel, and hospitality industry, incorporating sector-specific examples, case studies, and strategies that directly address the challenges and trends within these fields.
Participants will learn how to effectively integrate AI into their marketing strategies, leading to improved customer engagement, increased operational efficiency, higher ROI, and the capability to stay ahead in a rapidly evolving digital landscape.
After completing the training, we continue to support our participants through a variety of resources designed to further your learning and implementation of AI in Marketing. This includes:
Free Webinars: Access to our ongoing series of free webinars that delve deeper into AI Marketing strategies and updates.
Strategy Services: We offer specialised AI Marketing strategy services to help you tailor AI solutions to your specific business needs.
LinkedIn Lives: Join us on LinkedIn Live sessions for real-time discussions on AI Marketing trends, case studies, and Q&A opportunities.
Newsletter: Subscribe to our newsletter for the latest insights, tips, and updates on AI in Marketing, delivered directly to your inbox.
Team training offers some unique benefits compared to cohort training:
Opportunity to focus parts of the training on AI use cases that are more aligned to your business. – (Via Onboarding Questionnaire submitted before training).
Increased Collaboration and Consistency
Team Cohesion – having more team members trained simultaneously, leads to more cohesive and consistent implementation of AI strategies across the company. More attendees mean more touchpoints for learning and discussion, which can enhance the integration of AI insights across different departments or roles.
Shared Understanding: With more team members attending, the shared understanding of AI’s capabilities increases, fostering a collaborative environment where these tools and strategies can be more effectively deployed.
Exclusive Learning Environment
This private setting not only protects your competitive edge but also allows for open communication and collaboration, ensuring that your team can fully leverage AI technologies tailored to your unique business challenges.
The training is delivered via an online session, combining live instruction, interactive discussions, and practical examples to ensure a comprehensive learning experience.
Yes, there are a couple of short breaks during the session.
A paid subscription to AI tools is preferable but not necessary to fully participate in and benefit from the training. However, it is advisable to set up a free account with ChatGPT, as this will give you an opportunity to familiarise yourself with one of the leading AI interfaces.
A PDF document containing many of the key concepts learned during the session will be provided.
"AI won’t replace marketers but marketers who use AI will replace marketers who don’t" - Paul Roetzer
If you’re waiting for the AI dust to settle down, it won’t anytime soon. The landscape is evolving at an unprecedented pace. No other technology has moved as fast in history. Don’t wait, put AI on your agenda now and take your career and business to the next level.
Suzy Hobbs Business Development, Hobbs of Henley
"If you are new to AI then this workshop is very helpful especially for blogs and social media etc. I definitely learnt enough to take me forward to start using AI with the AI tools that were recommended during the workshop."
Fiona Errington Head of Marketing, VisitWiltshire and Great West Way®
"We partnered with Manu from Digital Dialog to run a virtual training course on AI Marketing for Visit Wiltshire’s partners and ambassadors. The session included an overview of the AI landscape as well as several useful examples and demos of AI tools, the latest trends, and clear and actionable insights on how to get started with implementing AI. Delivery was great with relevant case studies which our partners and ambassadors found to be really beneficial in helping them start their AI journey."